Automated Personalised Post for Independent Bookshops
Turn casual readers into lifelong patrons with beautifully timed physical post tailored to your bookshop's unique voice. Whether thanking loyal regular buyers or welcoming new loyalty club members, AllCards designs, prints and posts every card automatically. Easily track footfall, website clicks and review requests through smart QR codes.
Free to try · printing and UK postage included when you send
A real example made by our studio for an imagined independent bookshop — yours is made from your own website.
When bookshops send post
Six moments that work — each card written for the person it goes to.
Loyalty Club Welcome
Send a warm greeting when a reader joins your store's loyalty scheme or mailing list.
“Hello Sarah, welcome to our bookshop family! We are thrilled to have you with us. Bring this postcard in for your next visit to enjoy a complimentary brew while you browse our curated shelves.”
Annual Reader Anniversary
Mark the date a customer made their first purchase or joined your reading community.
“Dear Sarah, happy anniversary! It has been a whole year since your first visit to the shop. To celebrate your love of great reads, scan the QR code to claim a special gift on your next purchase.”
Pre-order Launch Thank You
Thank customers who pre-ordered an anticipated title or attended an author evening.
“Hi Sarah, thank you for pre-ordering your copy with us. Supporting independent bookshops keeps literary spaces alive in our community. Scan the code on this card to watch a quick thank-you video from our booksellers!”
Lapsed Reader Win-Back
Re-engage customers who haven't visited or ordered online in over six months.
“Hello Sarah, we've missed seeing you in the shop lately! Our shelves are packed with brilliant new releases we think you'll adore. Use the enclosed offer code on your next visit or online checkout.”
Local Book Club Invitation
Invite local customers to join upcoming evening book clubs or author Q&A events.
“Dear Sarah, we are launching a new monthly fiction circle and would love you to join us. Scan the QR code to view our upcoming author events, RSVP, and save your place by the fireside.”
Post-Purchase Review Request
Follow up after a customer orders online or signs up for a book subscription box.
“Hi Sarah, we hope you are enjoying your latest reads! As a small shop, reader recommendations mean the world to us. Tap the Google review button via the QR code to share your experience with fellow book lovers.”
Seamless POS and Shopify Integration
Connect your Shopify store, CRM or upload a spreadsheet to trigger print runs automatically. Every card is printed, stamped and posted without your team lifting a finger.
Trackable Footfall and Sales Conversions
Include unique QR codes and offer codes on every postcard to monitor store visits, website clicks and redemption rates directly on your dashboard.
Tailored Personalisation and Media Options
Effortlessly reflect your shop’s unique personality with bespoke written notes, embedded video messages, and custom buttons for Google reviews.
Questions bookshops ask
How does AllCards send post directly from our shop platform?+
You can connect AllCards to Shopify, HubSpot, Zapier or our API, or simply upload your customer spreadsheet. Once set up, cards, postcards or letters are generated, printed and posted automatically whenever a trigger occurs.
Is Royal Mail postage included in the service?+
Yes, all printing, materials and UK postage are completely included in the automated workflow. There are no separate postal runs or trips to the post office required.
Can we track whether our cards actually drive bookshop sales?+
Absolutely. Each card features a dynamic QR code and unique offer code so you can track scans, web visits, leads and store sales directly from your AllCards account.
Can we add personal touches like book recommendations or videos?+
Yes, AllCards generates personalized messaging tailored to your store's tone of voice. You can also include custom QR links to personal video messages, event RSVPs, or Google review pages.
See yours in a minute
Put in your website — our studio makes a card and postcard from your independent bookshop to your customers. Free.
✨ Design my card