Personalised Direct Mail for Artisan Coffee Roasters
Whether you are celebrating a cafe account's first anniversary or thanking a loyal bean subscriber, automated post helps your coffee roastery stand out in a digital world. AllCards creates, prints, and posts unique, beautifully tailored cards and letters directly from your CRM or e-commerce shop. Every piece includes trackable QR codes, personalised visuals, and tailored offers to keep your brews top of mind.
Free to try · printing and UK postage included when you send
A real example made by our studio for an imagined coffee roastery — yours is made from your own website.
When coffee roasters send post
Six moments that work — each card written for the person it goes to.
New Wholesale Cafe Welcome
Triggered automatically when a new cafe or espresso bar signs up for their first coffee supply contract.
“Hi Sarah, welcome to the family! We are so excited to supply your espresso bar with our fresh roasts. Scan the QR code to watch a personal welcome video from our head roaster and grab your barista training guide.”
Roastery Subscription Anniversary
Sent to home coffee subscribers on their one-year anniversary of receiving fresh roasted beans.
“Happy coffee anniversary, Sarah! You've enjoyed 12 months of fresh origin roasts with us. Scan the QR code on this card to claim a free bag of our limited-edition single origin on your next renewal.”
Wholesale Account Win-Back
Sent to wholesale stockists who haven't placed an order for bean supplies in 60 days.
“Hi Sarah, we miss brewing with you! Our roastery just landed a fantastic new seasonal blend we think your customers will love. Scan the code to order a complimentary sample bag for your team to dial in.”
Post-Purchase Review Request
Dispatched two weeks after a customer purchases home brewing equipment or guest coffee online.
“Hope you're enjoying your coffee, Sarah! As an independent roastery, reviews mean the world to us. Tap the QR button on this card to leave us a quick Google review and get 10% off your next bag.”
Wholesale Partner Referral Request
Sent to established cafe partners who have been ordering weekly for over six months.
“Hi Sarah, thank you for serving our beans! Know another brilliant cafe looking to elevate their espresso? Scan the code to introduce us, and we'll credit both of your accounts with a free 5kg bean bag.”
Seasonal Roast Launch Announcement
Mailed to top retail customers and trade buyers ahead of major seasonal coffee drops.
“Hi Sarah, our festive winter blend has officially left the roaster! Packed with tasting notes of chocolate and spiced berry, it's our favorite release yet. Scan the QR code to reserve your bags before public launch.”
Tailored Imagery for Every Business
For trade clients, AllCards automatically pulls photos of their cafe storefront and logo onto the print, creating a truly personal touch.
Fully Automated CRM Integration
Connect seamlessly with Shopify, HubSpot, Zapier, or your custom setup to send physical mail automatically without lifting a finger.
Trackable Leads and Direct Sales
Every card features dynamic QR codes and custom discount codes, letting you track scans, online shop sales, and Google reviews in real time.
Questions coffee roasters ask
How does AllCards know what imagery to put on cards for wholesale cafes?+
AllCards searches your trade customer's website and public online profiles to fetch their business premises photos, team pictures, and logo automatically. It formats these into custom print-ready designs for postcards, letters, or greeting cards.
Can we trigger cards automatically from our Shopify roastery store or CRM?+
Yes, AllCards integrates natively with Shopify, HubSpot, Zapier, and via a direct API. You can set triggers based on purchase milestones, subscription renewal dates, or inactivity periods.
Are printing and UK postage costs included in the service?+
Yes, AllCards handles the entire process from design and personalised copywriting to high-quality printing and UK postal delivery with postage included.
How do we measure return on investment from sent letters and postcards?+
Each piece of mail features a personalised QR code leading to a bespoke landing page, complete with optional video messages, Google review buttons, and unique promo codes to track online conversions instantly.
See yours in a minute
Put in your website — our studio makes a card and postcard from your coffee roastery to your customers. Free.
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