Personalised Cards, Postcards and Letters for Estate Agents
Stand out in a competitive property market by sending bespoke, automated direct mail that delights vendors, landlords, and buyers. AllCards automatically generates unique cards and letters featuring property photos, tailored messages, and trackable QR codes linked directly to your system. From completion day thank-yous to valuation follow-ups, turn everyday touchpoints into long-term client loyalty.
Free to try · printing and UK postage included when you send
A real example made by our studio for an imagined estate agency — yours is made from your own website.
When estate agents send post
Six moments that work — each card written for the person it goes to.
Completion Day Welcome Home
Sent to buyers or tenants immediately after key release on completion day.
“Dear Sarah, congratulations on your new home! We hope the move went smoothly today. It was an absolute pleasure helping you through the process, and if you ever need local recommendations or support, we are always here.”
Post Valuation Follow Up
Sent forty-eight hours after conducting a market appraisal for prospective vendors.
“Hi Sarah, thank you for inviting us to value your property this week. We loved seeing your beautiful home. Scan the QR code inside to review your tailored marketing plan and book a quick chat with our team.”
Move Anniversary Check In
Sent one year after a vendor or buyer completes their transaction.
“Happy anniversary in your home, Sarah! We cannot believe it has been a whole year since completion. We hope you are thoroughly settled in, and we would love to hear how life in the neighbourhood is treating you.”
Landlord Review and Appraisal
Sent annually to existing landlords prior to tenancy renewal or rent reviews.
“Hello Sarah, as part of our annual service, we have prepared an updated yield report and market review for your property. Scan the QR code on this card to view your dashboard and explore current local rental demand.”
Google Review Invitation
Sent two weeks after exchange or tenancy agreement sign-off.
“Dear Sarah, thank you for choosing us for your property journey. If you enjoyed working with our team, please scan the QR code to leave us a quick Google review. Your feedback truly means the world to us.”
Instruction Win Back Campaign
Sent to prospective sellers whose listings have stalled with other local agencies.
“Hi Sarah, we noticed your property is still on the market. Buyers are actively searching in your street right now. Scan the code to see how our bespoke strategy can help get your home successfully sold.”
Hyper Personalised Direct Mail Marketing
Every card automatically pulls pictures of recipient properties, street maps, or agency photos to create a completely unique physical card that vendors and buyers actually keep.
Seamless CRM and Workflow Integration
Connect your CRM via Zapier or our API to trigger congratulatory letters, anniversary cards, and valuation follow-ups automatically.
Trackable Leads with Personal QRs
Each piece of direct mail features a unique trackable QR code, letting you monitor real-time scans, video views, and review submissions.
Questions estate agents ask
How does AllCards integrate with our estate agency CRM?+
AllCards integrates directly with popular CRMs, marketing platforms, and Zapier. When a contact reaches a specific stage, such as Valuation Completed or Exchanged, a card or letter is automatically designed, printed, and posted.
Can we include photos of the recipient's property on the card?+
Yes, AllCards can automatically fetch public property photos, Google Street View imagery, or images stored in your CRM. It formats them cleanly alongside your logo, team details, and brand colours.
Is Royal Mail postage included in the service?+
Yes, custom design, high-quality printing, envelope addressing, and Royal Mail postage are all fully included.
How do we track responses from our direct mail campaigns?+
Every card or letter includes a personalised QR code leading to a bespoke landing page. You receive immediate tracking notifications whenever a client scans the code, watches a video message, or requests a call.
See yours in a minute
Put in your website — our studio makes a card and postcard from your estate agency to your customers. Free.
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