Personalised Postcard & Card Marketing for UK Opticians
Keep your practice top of mind and build lasting relationships with custom, direct mail created automatically for every patient. From eye test reminders to post-appointment thank yous, AllCards designs, writes, prints and posts beautiful cards tailored to your practice. Connect your PMS or CRM to send tailored post with trackable QR codes, video greetings and review links.
Free to try · printing and UK postage included when you send
When opticians send post
Six moments that work — each card written for the person it goes to.
Eye Test Recall Reminder
Sent when a patient is due for their routine two-year sight test.
“Hi Sarah, it has been two years since your last sight test with us. Keeping your prescription up to date helps protect your sight and comfort. Scan the QR code to book your appointment online today!”
Post-Appointment Frame Thanks
Sent shortly after a patient collects their new glasses or sunglasses.
“Hi Sarah, thank you for choosing us for your new eyewear! We hope you love your frames. If you ever need adjustments or advice, pop in anytime. Scan the QR code to leave us a quick Google review!”
Contact Lens Trial Follow-Up
Sent to patients completing a contact lens trial or starting a subscription.
“Hi Sarah, we hope your contact lens trial is going smoothly! Your vision and comfort matter to us, so please let us know if you need any advice. Scan the QR code to reorder your lenses or ask our team a question.”
Birthday & Anniversary Greetings
Sent on a patient's birthday or on the anniversary of joining the practice.
“Happy birthday Sarah! To help you celebrate, we would love to offer you a special treat towards your next pair of designer frames or sunglasses. Scan the QR code to claim your exclusive offer code today!”
Inactive Patient Win-Back
Sent to patients who haven't visited the practice in over three years.
“Hi Sarah, we miss seeing you at the practice! Routine eye examinations are vital for ongoing visual health. We would love to welcome you back, so scan the QR code to view our latest frame collections and book your check-up.”
Local Business Corporate Eyecare
Sent to local companies to promote corporate eye tests and safety eyewear.
“Hello Sarah, protect your team's vision with our dedicated corporate eyecare packages. We provide tailored sight tests and safety eyewear for local businesses. Scan the QR code to view our corporate services page and request a quick consultation.”
Automated Integration with Your System
Connect AllCards directly to your practice management software, CRM or store via Zapier, HubSpot, Shopify or API. Automated triggers dispatch personalised physical post without your reception staff lifting a finger.
Fully Trackable Patient Engagement
Every postcard or card features a dynamic QR code leading to a tailored landing page. Effortlessly track scans, book appointments, collect Google reviews and monitor sales generated by offer codes.
Hands-Free Design Printing and Postage
AllCards automatically crafts unique designs and messages in your practice's voice, then handles high-quality printing and posting. Delivery and postage costs are always included in the service.
Questions opticians ask
How does AllCards connect with our optometry practice software?+
You can connect AllCards using our integrations for Zapier, HubSpot, Shopify, or our direct API. Alternatively, you can simply upload a patient list as a spreadsheet whenever you want to send a campaign.
Can we include Google review links or video messages on the cards?+
Yes, every piece of post includes a personalized QR code that can link directly to a landing page with your Google review prompt, a custom video message, or an online appointment booking form.
Is postage included in the service?+
Yes, AllCards handles the entire process end-to-end. We design, write, print, and post your cards directly to your patients, with postage fully included.
How does AllCards create unique designs for each recipient?+
Our platform generates bespoke designs using recipient details, tailored imagery, and written messages matching your brand tone. For B2B outreach, it can even incorporate the recipient business's photos, logos, and website details.
See yours in a minute
Put in your website — our studio makes a card and postcard from your opticians to your customers. Free.
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