Personalised Cards and Postcards for UK Theatres
Fill more seats and turn casual theatregoers into lifelong supporters with automated, deeply personal direct mail. AllCards designs, writes, prints, and posts unique cards, postcards, and letters tailored to every audience member. Simply connect your box office platform or CRM to trigger physical post that builds real loyalty.
Free to try · printing and UK postage included when you send
When theatres send post
Six moments that work — each card written for the person it goes to.
Season Ticket Renewal Reminder
Sent four weeks before early-bird membership renewals close.
“Dear Sarah, thank you for supporting live theatre with us this year. Your priority booking window for our new season is now open. Scan the QR code to secure your favourite seats before tickets go on general sale.”
VIP Opening Night Invitation
Sent to high-value patrons and sponsors ahead of major show launches.
“Dear Sarah, we would be delighted to invite you to the opening night of our autumn production. Scan your personal QR code to confirm your VIP seats and complimentary interval drinks behind the scenes.”
First-Time Visitor Thank You
Sent the day after a new patron attends their first performance.
“Hi Sarah, thank you for joining us for your very first show at the theatre! We hope you enjoyed the performance. Scan the QR code to leave us a quick review and claim a discount on your next booking.”
Win-Back Lapsed Patron Card
Sent to audience members who haven't booked a ticket in over twelve months.
“Dear Sarah, the stage isn't the same without you. We have missed seeing you in the auditorium! Scan the code on this card to explore our upcoming season and claim a special ticket discount voucher on us.”
Birthday Celebration Gift
Sent a week before a registered patron's birthday.
“Happy Birthday Sarah! To help you celebrate your special day in style, we have reserved a complimentary glass of sparkling wine at the bar for your next visit. Scan the QR code to claim your voucher now.”
Annual Patron Anniversary
Sent on the anniversary of a patron joining a membership or circle scheme.
“Dear Sarah, thank you for celebrating another fantastic year as part of our theatre family. Your ongoing support keeps the arts thriving in our community. Scan your QR code to see an exclusive video message from our artistic director.”
Automated Directly From Your Systems
Connect AllCards to Shopify, HubSpot, Zapier, or your API to trigger physical mail automatically after ticket bookings or milestone dates. We handle everything from bespoke artwork and tailored messages to printing and postage.
Measurable Box Office Results
Every postcard, letter, and card features a dynamic QR code and personal offer code. Track scans, web visits, and ticket conversions in real time to evaluate your exact return on campaign investment.
Bespoke Outreach For Business Sponsors
Move beyond generic flyers with messages written in your theatre's distinct voice. For corporate partners, AllCards reads their website to feature their logo and premises directly on the card.
Questions theatres ask
How does AllCards integrate with our box office software?+
You can connect AllCards seamlessly via Zapier, HubSpot, Shopify, or our API to trigger physical post based on customer actions. Alternatively, your box office team can simply upload a CSV list of patrons whenever you want to send a targeted campaign.
Is postage included in the service?+
Yes, every greeting card, A5 postcard, and letter includes complete printing, envelope addressing, and UK postage. There are no extra delivery charges added later.
How do we track ticket bookings or reviews from sent cards?+
Every item includes a unique QR code leading to a personal web page with buttons for box office checkout, video greetings, or Google reviews. You can view scans, button clicks, and sales conversions live in your AllCards dashboard.
Can we create custom cards specifically for local corporate sponsors?+
Yes. For business partners and local sponsors, AllCards automatically reads their website, pulls their logo, and references their venue, producing a tailored card that strengthens local commercial relationships.
See yours in a minute
Put in your website — our studio makes a card and postcard from your local theatre to your customers. Free.
✨ Design my card